The original item was published from November 21, 2025 9:35 AM to November 21, 2025 9:49 AM
With more than 100 locally owned shops and 50 restaurants, downtown Geneva is the perfect shopping stop for Small Business Saturday, Nov. 29, and beyond this holiday season.
Use the Explore Geneva Map to find new destinations for gifts, food, and more.
Started in 2010, Small Business Saturday was created to recognize the importance that independent retailers play in our local economy. Shopping in Geneva not only supports a local store but also helps maintain a vibrant downtown district. The City reinvests the sales tax money it receives back into the community by funding infrastructure improvements and providing high-quality municipal services.
Enjoy the holiday season, and thank you for shopping locally in Geneva.